I’m Kristin—the woman behind Atlas x Arrow Studios.
After years immersed in wellness—as a yoga teacher, trainer, life coach—it became clear: wellness brands deserve websites that are as strong and magnetic as their purpose.
Named after my son, Atlas, whose name means “world-carrier,” with the arrow reminding me to step forward with bold intention and never miss the mark. I craft unapologetic, reputation-worthy digital presences for brands that aren’t afraid to stand out.
Pleased to meet you
Oh hey babe,
They Say I Did Something Bad
Here’s the truth: I’m obsessed with wellness because it’s taught me how to rise.
Believe me, I’ve lived the hustle of being a wellness entrepreneur—early mornings, late nights, coaching sessions, content creation, and DIY-ing it all. I know how overwhelming it feels to juggle the vision you love with the tech you don’t.
That’s why I created atlas x arrow—to take that weight off your shoulders and give you a brand presence that feels aligned, intuitive, and powerful. Whether you’re launching or leveling up, my mission is to bring clarity, confidence, and ease to your online world.
Your brand doesn’t need complicated tech. It needs rooted resilience (atlas) and purposeful direction (arrow)—design that gets straight to the point and moves your business forward.
atlas x arrow is my passion, but your brand is yours. My role is to make sure your website feels like home, builds trust, and grows with you. When you work with me, you get more than a designer—you get someone who knows the hustle, who believes in your mission, and who’s ready to create a digital presence that’s as bold, magnetic, and unforgettable as you are. Let’s build it together.
then why's it feel so good?
→ Cold plunges! Yes, I’m that person who’ll willingly jump into icy water for the health benefits (and honestly, for the thrill).
GUILTY PLEASURE:
→ 90s music sing-alongs during spin class prep – the boppier, the better.
MOST LIKELY TO BE FOUND:
→ Scouting the latest green juice recipe or doing breath work on a work break. (I swear by self-care for staying creative.)
WHO is KRIStin?
Like, really...
→ Designing a website for a new life coach or wellness retreat guru. Wellness and accountability? Yes, please!
SECRET WEAPON FOR INSPO:
→ Solo dance parties, and yes, Taylor Swift is on the playlist (alllllways).
UNUSUAL WELLNESS HACK I SWEAR BY:
→ Moon bathing – trust me, it’s as magical as it sounds!
WHO is KRIStin?
Like, really...
→ Gym front desk turned Trainer at my fave gym – my love for wellness goes way back.
FAVE WAY TO UNWIND:
→ Sitting alone on my patio, maybe with some popcorn, drinking a warm bevy and taking in the view.
FAVE WELLNESS SPLURGE:
→ Biweekly RMT sessions – because a little extra zen never hurts!
WHO is KRIStin?
Like, really...
READY TO RISE? atlas x arrow is now accepting new clients. Let's build a brand and website that truly represents you.
APPLY NOW
lets get started
—spaces are limited and customized to your vision.
was the best decision I ever made!!!"
"working with kristin
- Atlas Leonard
