I’m Kristin — former wellness coach turned design strategist.

I watched incredible women hide their fire behind websites that whispered instead of roared. While growing my own business, it finally hit me. Enough is enough.

Atlas & Arrow was born:

  • Atlas = the grounded base of your bold message.
  • Arrow = the launch of that message into the world.

Together: a brand that demands to be seen.

Ready to stop shrinking and start shining? Let’s build the online presence you deserve.

Meet your
creative co-pilot.

Oh hey babe, 

Before  Atlas  x  Arrow,

wearing every hat and dreaming of a brand that actually fit.

I didn’t start as a designer — I started as a woman trying to do it all.

Building a business while raising a tiny human, leading with heart, chasing freedom, and craving a brand that actually felt like me.

I know what it’s like to stare at a blank screen at midnight, juggling passion and pressure — knowing your work could change lives, if only people could see it the way you feel it. That’s the fire behind Atlas & Arrow.

It’s more than pixels and pages. It’s about presence. About helping women like us show up fully, boldly, and beautifully aligned with the impact we’re here to make.

I build websites that don’t just look stunning. I build websites that breathe confidence, clarity, and you.

Because when your brand feels like home, you stop playing small and start owning your space — as the leader, the creator, the powerhouse you already are.

I was right where you are...

Moody colour palettes, clean layouts, and a little (a lot) of rebellion.


The Real Me

(Because you can’t build a brand without personality)

Current Obsession

Guilty Pleasure

Rootbeer...No booze for me so a fizzy nostalgia post dinner feels good (and fun)!

Likley Found

Jamming to TLOASG while working, cleaning, driving...all the time and you can't stop me!


The Real Me

Women's empowerment coach or money mindset guru. Empowering women to live large and make that money? Yes, please!


Dream Collab

Secret Weapon

Eyes like a hawk. Attention to detail combined with deep intuition. Nothing gets by me. Ever.

Sworn Belief

Fake it till you make it. Confidence is an energy, not a personality trait. 

(Because you can’t build a brand without personality)

The Real Me

Gym front desk turned Trainer at my fave gym – my love for health and wellness goes way back.


First Job

Fave Splurge

I love a cozy coffee and sweet pastry from my favourite coffee shop and, fine I admit it, ALL THE LULULEMON!

Current Manifestation

More bold women stepping fully into their power (and a beach house someday). 

(Because you can’t build a brand without personality)

Ready to own your space online?  atlas x arrow is now accepting new clients. Let’s create your next-level website. 

APPLY NOW

—spaces are limited and customized to your vision.

let's get started

 My site finally feels like me, confident, bold, and totally aligned.”

"Kristin took my vision and turned it into pure magic.

- Maya Rivers, Mindset & Empowerment Coach

Every detail reflects my purpose, power, and the woman I’ve become."

"Kristin captured my essence like no one else.

- Talia Monroe, Money & Mindset Coach

And, it’s already attracting dream clients who get me!"

- Nova Hale, Wellness & Lifestyle Coach

"My website feels like my energy in digital form.